Wednesday, January 7, 2009

the frustrated beasts of today

Now what are the real animals of today? This interesting ad for a campaign by Rainforest Foundation Oro Verde is striking in showing how biology is changing nowadays.

Suddenly you start viewing these technological monsters in a human way, portraying destructive behaviour because of an inner frustration for not having a nice, natural environment of their own. Every time we anthropo- or zoomorphize objects (including perceptual patterns we classify as people and animals themselves!), it's nothing but a projection anyway, rendering this view of technology quite legitimate I think. The machines could also be seen as a delusional, delirious form of predators, trying to eat everything without finding anything they can digest.

And yes, that six-legged insectoid crane exists. It's developed by John Deere. The future of mobility technology will probably move more and more towards walkers to get us out of our rigid, linear, gridlike infrastructure.

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