Great stuff from the Mercedes Benz design department. Apparently they have been working on the development of an entirely new form language, and it is promising. The free and flowing forms they came up with are not just sculptures arisen from the unbound human imagination, but based on natural structures that have optimized themselves over many generations. As a result, the design language has become extremely beautiful, and it simply seems to 'fit' to Mercedes-Benz. Where modernism has mainly resulted in mass-produced 'soulless' objects, including biological processes into it may bring this back and make the ultimate union of form and function. When humanity for a moment thought that modernism took away all individuality, biology is here to show us how we can be united and individuated at the same time.
It seems that Mercedes is looking for a name for this language -that really is much more than a language- as they call it 'Sculpture Aesthetics No. 2'. I would suggest 'biological modernism' as the umbrella term for this class of design -which, again, is much more than just a class or style of design but more like a new paradigm. Take a look at their promo video, and some pictures of the prototype, sculptures, and sketches they made.
Posts
No comments:
Post a Comment