In my experience, life is a process of refining and evolving the memes your actions are based on towards higher, more integral states of being. This does not mean that the memes we used to thrive by before disappear; instead they serve as a platform for the higher ones to emerge. Then if at some point we lose touch with the highest meme we live by, we always have the lower ones as anchor point and we can relapse towards them. But how big a relapse back to the summit of consumerism is this? Dead animals now become branded as objects to smear onto one's body for the intimate indulgence in the grandiose smell and taste of killed meat. This is not the Simpsons, it's real: buy it at amazon.com, 13 bucks for a four pack.
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