iPad holograms

Ok, ok, it's not real, it's a trick. It's art. But it's the kind of art that opens our minds, and shows us the possibilities of the future. And that is useful in itself.

Holograms have always been on the list of those technologies we always wanted to have around us. And why not? Design studio Berg thinks so too, and has developed this nifty technique to, as it were, paint with light in the space around us. For this, they use an iPad which they move through space while it plays a preprogrammed movie, and take long exposure shots of the scene. The result? See for yourself:

Making Future Magic: iPad light painting from Dentsu London on Vimeo.