now you can taste like bacon

In my experience, life is a process of refining and evolving the memes your actions are based on towards higher, more integral states of being. This does not mean that the memes we used to thrive by before disappear; instead they serve as a platform for the higher ones to emerge. Then if at some point we lose touch with the highest meme we live by, we always have the lower ones as anchor point and we can relapse towards them. But how big a relapse back to the summit of consumerism is this? Dead animals now become branded as objects to smear onto one's body for the intimate indulgence in the grandiose smell and taste of killed meat. This is not the Simpsons, it's real: buy it at amazon.com, 13 bucks for a four pack.

Sweet!

These jewellery pieces made of sugar by Greetje van Helmond remind me of a Philippe Starck quote:

"You get the symbols you deserve."

This 'unsustainable' jewellery nicely flows with our consumptive lifestyles, and our lack of sensitivity to complex taste. The infantile consumer doesn't ask for complexity, quality and richness, thus superficiality is what he gets. You are what you eat, sure. And why not show this actual identity through jewellery?

The choice of materials and production process is interesting too, almost mocking the predominant idea that 'newness' is best. These products just immediately start deteriorating while in use, so people are shown more directly their illusory ideas of beauty being in a static image. We do need to look for beauty in how we act and think, not just in how we look. We need to step beyond designing products as static entities, but need to look at how they fit in larger social and natural processes.