Nike has taken on the idea that in the future, products might not be mass manufactured by people, but just emerge from nature when we have genetically altered it or taught it certain behavioural patterns. Where insects can now be seen as nature's robots, uncontrollable and unpredictable, they soon could be people's robots. If controlled through the internet, online and offline webs can finally merge.
Yes, paradigm changes are still slowly creeping in... this is not merely nice imagery.
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